“Service Provider’s network environments are often overly complex, creating a barrier to the efficient and cost-effective roll-out of new services. The creation of an IT reference architecture that more closely aligns the world of service design and creation with service execution will be a significant breakthrough because it will dramatically reduce the cost and time to market for new products and service bundles.”
David Milham, OSS Architecture & Innovation, BT.
Service Providers are under pressure to support rapid time to market for increasingly short lifespan products and introduce a consistent product/service delivery model to their ‘factory’. Reducing the time from service conception to market it a must to maintain consumer loyalty and crucial for boosting ailing revenues. However, to make such a product production line a reality, service providers need to reduce their factory costs to virtually nothing.
To date, attempts to deliver better cost and flexibility for Service Providers as they deploy new products and services have typically been based on a multiplicity of diverse and separate creation and assembly environments. They have failed to realize the cost and flexibility providers seek for themselves and their customers.
A major obstacle to implementing such a service assembly environment is the lack of agility in service provider’s front and back office to support the ad hoc and rapid change paradigm that is needed to both reduce time to market for new services and be agile enough to bundle personalized services together with confidence that they can be delivered successfully, to budget and on time.